Course curriculum

    1. Welcome to the Service Blueprint Essentials course.

    2. Course introduction

    3. Introduce yourself

    4. Meet your trainer

    5. Have course questions? Need help?

    1. What is a Service?

    2. What is service design?

    3. The 3 P's - People

    4. The 3 P's - Process

    5. The 3 P's - Places

    6. Culture

    7. Design Thinking, Customer Experience and Service Design

    8. Zoom

    1. Journey Maps and Blueprints

    2. What is a Blueprint?

    3. The Value of a Blueprint

    4. Using Blueprints to design future business concepts

    1. Introducing McBurger Blueprint

    2. Swim Lanes

    3. Channels

    4. Touchpoints

    5. Front Stage & Back Stage

    6. Stages

    7. Sequencing

    8. Line of Interaction

    9. Line of Visibility

    10. Service Moments

    1. From Lo-Fidelity to High-Fidelity

    2. Beginning your Blueprint

    3. Designing the collaborative experiences

    4. Making the Blueprint & Cheat Sheet

    1. Applying what you have learnt

    2. Diary-Study: McDonalds Drive-Thru Experience

About this course

  • €199,00
  • 36 lessons
  • 1 hour of video content

Discover your potential, starting today

Enroll today

Checklist

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